Tommaso Canapa

Automotives Industry and Business Transformation Expert

Tommaso Canapa is a senior executive with over 25 years of experience in business transformation, customer operations, and commercial strategy. He combines a strong consulting background with senior leadership roles in multinational companies, bringing a pragmatic, results-driven approach to complex organizational challenges.

He began his career in leading consulting firms such as Deloitte and Accenture, managing large-scale transformation programs across Europe. He later held executive roles at Toyota, where he served as General Manager across Sales, Customer Experience, and Operations, driving performance, customer satisfaction, and operational efficiency at scale.

As Managing Director Italy at Survitec Group, he led a full business turnaround, restoring sustainable profitability. More recently, he has acted as Senior Advisor and Fractional Executive, supporting start-ups and new business units in scaling operations and delivering measurable growth.

At DWG Next, Tommaso plays a key role within the Customer Operations & Commercial Excellence Practice, contributing to the design and execution of transformation initiatives across sales, customer experience, and operational performance.

He is known for combining analytical rigor with a strong people-oriented leadership style, fostering high-performing teams and driving sustainable results.

Tommaso holds a Master’s degree in Electronic Engineering from the University of Rome “La Sapienza” and is fluent in Italian and English.