Antonio Losito

Communications Expert

Antonio is a communication strategist and cultural storyteller with over 22 years of experience in brand storytelling, satirical content creation, and audience engagement. He specialises in transforming complex topics into compelling narratives that educate, entertain, and inspire action.

As a television writer, Antonio has contributed to major productions including LOL and programmes with Gialappa's. He has developed formats and content strategies for leading brands such as Generali, Reale Mutua, ENI, Microsoft, Barilla, and Max Mara, creating integrated campaigns across television, social media, and podcasting.

Antonio has created several of Italy's most successful podcasts, collectively reaching over 2 million streams on Spotify with 90,000 followers, plus 300,000 streams on RaiPlay Sound. His work demonstrates a unique ability to blend entertainment with social commentary. Tyranny became Italy's most-listened podcast in May 2021, addressing challenging political themes through engaging storytelling. Il Due percento, produced for Fineco Bank, ranked as Italy's third most-listened podcast in summer 2024, exploring speeches that changed humanity. Babbo Bastardo, produced for RAI, earned recognition as the second-best Italian comedy podcast at the 2024 Italian Podcast Awards, examining fatherhood across cultures and eras. "Storie che non esistono" reached the 2025 finals for best Italian comedy podcast, highlighting women erased from history, while Il Tavolo vicino al bagno explores overtourism through the lens of haute cuisine.

His expertise spans democracy, history, diversity and inclusion, leadership, artificial intelligence, and sustainable tourism. He combines lateral thinking with unconventional approaches to challenge audiences and foster meaningful dialogue. His work has been presented at the Italian Chamber of Deputies, TEDx, and the European Parliament. He teaches at Feltrinelli Education, Scuola Holden, and IULM, sharing his methodology for creating content that builds awareness, delivers infotainment on complex subjects, and stimulates reflection through satire with inspirational perspectives.

Antonio has a rare gift: the ability to translate and communicate highly complex technical concepts with remarkable clarity and simplicity, making them accessible and intelligible to a wide audience.